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Giftmeister enables mobile social shopping for consumer electronics

November 18, 2010

Iron Horse Interactive unveils Giftmeister in time for the holidays

Iron Horse Interactive unveils Giftmeister in time for the holidays

Iron Horse Interactive has launched Giftmeister, a mobile social shopping service helping users find, buy and give consumer electronics gifts from both online and traditional retailers.

The free Giftmeister application includes more than 225,000 products across all major consumer electronics categories. It is available on the Web at, on Facebook and via applications for Apple’s iPhone and select Android devices.

“Consumers no longer go to a single site to look for information, they go to partner sites, retailer sites, review sites, online, social networks and their mobile devices,” said Uzair Dada, CEO of Iron Horse Interactive, San Ramon, CA. “We’ve launched the Giftmeister social shopping service that pulls together 17 different consumer electronics categories from major retailers such as Best Buy, Amazon, Target, Costco and Newegg.

“It is a fun and engaging way to shop and get product recommendations based on lifestyle, price range and age,” he said. “It is persona-based shopping leveraging aggregated content and tagged information that we feel will better suit consumers’ needs, and we can continue refining the recommendations

“Everything you do in mobile is reflected in your Web and Facebook clients, and vice versa—Giftmeister is designed to suit your lifestyle whether it is mobile, social or online.”
Iron Horse Interactive is a multichannel marketing company.
Mobile gift-giving
The Giftmeister service is designed to simplify the consumer electronics shopping experience by combining key product information into a single interface.

Whether consumers are searching for digital cameras, laptops, mobile phones or HDTVs, Giftmeister gives them a way to shop for technology gifts this holiday season while they are on the go. 

With Giftmeister for iPhone and Android, consumers have the ability to find, buy and shop for the latest consumer electronics gifts on their preferred smartphone devices.
Additionally, the mobile functionality includes LBS capabilities that provide consumers with directions to the nearest retailers, as well as on-the-go mobile shopping lists.
Among the key features included is customer guidance. Using its smart product finder interface, Giftmeister provides specific gift and purchasing recommendations customized to each user’s age, gender, price range and a range of lifestyle-based special interests and buying habits. 
The applications also feature social shopping functionality.
Giftmeister is fully integrated with Facebook, MSN, Gmail, Yahoo and several other social media and online platforms, letting users import contacts into their personal shopping network, share wishlists and get product recommendations from them.
With Giftmeister’s price alert functionality, users are updated daily when the price of their desired product is changed, ensuring that customers never miss a deal.
Giftmeister users have the ability to create and share wish lists of their desired consumer electronics products, ensuring that everyone in their personal shopping network can stay updated on what each user wants, reserve them and see what others in the network are buying.
Product reviews and comparison shopping are also key features.
While searching for new products, users have the ability to read the latest reviews and opinions in order to make the most informative decision possible before purchasing their desired consumer electronics product.
Iron Horse Interactive is driving downloads of the Giftmeister applications with CPA mobile advertising via deals with mobile ad networks such as InMobi and AdMob, as well as social media marketing.

“Consumers in today’s environment want to make the most informative purchasing decisions possible, leverage social media and interact in real-time as they shop, and then ultimately, get the best price in the market, doing it as quickly and easily as possible at each step of the way,” Mr. Dada said.

“Giftmeister was created to accommodate the needs and interests of today’s digital consumers, providing them with an entirely new level of ease, innovation and affordability as they search for the latest consumer electronics gifts,” he said.

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Dan Butcher is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach him at

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