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Georgina Goodman enables shoe shopping via iPhone app
British shoe designer Georgina Goodman is letting shoe fanatics get their fix of footwear from a new commerce-enabled iPhone application.
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Key luxury-specific best practices for online video advertising
As more consumers shift their media consumption from television to the Internet, online video advertisements have proven to be effective in driving return on investments.
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Digital magazines let affluents interact with luxury print ads like never before
A new development in digital magazines will dramatically change the way that luxury brands target affluent consumers, according to a study.
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Can Forbes really track how print ads affect online behavior?
Forbes magazine is launching a new research program to measure the impact of print advertising on consumers’ online behavior, a line of inquiry that could shed new light on the importance of traditional media to luxury brands.
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Case study – Porsche Boxster Spyder
Porsche enlisted online luxury lifestyle publication JustLuxe for a barrage of online media efforts including homepage takeovers and sweepstake promotions. The carmaker gathered 2,100 leads during the campaign.
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Editorial calendar 2011 for Luxury Daily
Here’s the 2011 editorial calendar for Luxury Daily with dates for events, webinars and Classic Guides. Events in bold are organized by Luxury Daily and its sibling publications.
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Ferrari, Jimmy Choo and men’s wear – News briefs
Today in luxury marketing – Ferrari celebrates 250 GTO’s 50th anniversary; Crystal Renn is the new face of Jimmy Choo; Is men’s wear back?; The rise of the new global elite.
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