Chanel, Hermès rank as top brands worth premium pricing: survey
The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute.
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Chloé consults astrology to spur personalized Valentine’s Day gifting
French fashion label Chloé is promoting its Zodiac-themed charms for Valentine’s Day by delving into consumers’ love habits.
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Is the recent uptick in home prices a sign of a recovering market?
In an apparent reversal of the ongoing trend, luxury real estate prices in the United States increased in the fourth quarter of 2015 by 3.1 percent from the year-ago period, according to real estate brokerage Redfin.
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Georg Jensen makes love connections in social effort
Danish jeweler Georg Jensen is encouraging consumers to close their eyes and see with their hearts as an ode to the sentiment of St. Valentine’s Day.
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Four Seasons Maui leverages photography boom with expedition workshop
Four Seasons Resort Maui at Wailea, HI is offering aspiring photographers an unforgettable event.
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Land Rover expands sculpture series in name of creativity and design
British automaker Jaguar Land Rover is collaborating with French sculptor Richard Olinski to showcase its own artistic credentials.
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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads
Viacom has entered a unique relationship with Snapchat that includes new ad sales and content opportunities, reflecting how the advertising marketplace is evolving thanks to mobile.
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Harry Winston, Lexus, Sotheby’s International Realty and Mandarin Oriental – Live news
Luxury Daily’s live news updates from Feb. 10 – Harry Winston creates limited-edition timepiece in support of amfAR; Lexus brings TV ad to life in immersive celebrity event; Sotheby’s centers real estate marketing mix on content; Mandarin Oriental gives face time to work on guests’ well-being.
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Mini handbags, Tiffany, Burberry and automakers – News briefs
Today in luxury marketing – Super shrink me: The rise of the mini handbag; Documentary “Crazy About Tiffany’s” set to release; Burberry sues JCPenney over alleged knockoffs; Audi, BMW sell fewer luxury cars than Mercedes.
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Data rules Echo, Siri and Google Now
This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.
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Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
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