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Geo-targeting leads luxury consumers to stores, away from competition – Luxury Daily

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June 3, 2013

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Developing LVMH, Hermès feud symbolic of investors’ interest in luxury
As the legal battle between conglomerate LVMH Moët Hennessy Louis Vuitton and family-owned Hermès reaches a pivotal point, so does investors’ hunger for luxury fashion.
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Geo-targeting leads luxury consumers to stores, away from competition
Luxury retailers can benefit from using geo-targeting mobile technologies to keep affluent consumers coming into their stores and not their competitors’ locations.
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Bergdorf bolsters fall fashion magalog with Cadillac partnership
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct-mail magalog strategy by featuring vehicles alongside its fall fashion.
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Rome Cavalieri eyes best prospects with 50th anniversary offers
The Waldorf Astoria’s Rome Cavalieri is celebrating its 50th anniversary with year-long, gold-themed specials to showcase the hotel’s offers and history.
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BMW sparks M series buzz among auto aficionados
BMW of North America is reigniting auto aficionados’ interest in its M series vehicles through a new Web site.
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Four Seasons Maui tailors on-property experience for families
Four Seasons Resort Maui at Wailea is targeting affluent families with a new summer travel program and online comic book that demonstrate how the on-property experience can be tailored to guests of all ages.
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Zegna, Saint Laurent, Karl Lagerfeld and François-Henri Pinault – News briefs
Today in luxury marketing – Zegna opens Lagos store in effort to expand in Africa; Saint Laurent memorial: Bergé pays tribute; Karl Lagerfeld sets retail expansion; François-Henri Pinault: The man who has it all.
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Showrooming evolves as mobile commerce takes center stage
A bigger battle for the consumer’s attention is quietly underway that will evolve showrooming beyond the store.
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