General Motors leverages mobile hubs to connect with buyers
General Motors’ effort to turn its cars into mobile hubs may give consumers easier access to applications and services that call for high-speed cellular or data connections.
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Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees
Cable telecommunications company Time Warner will be providing 235 access points of free Wi-Fi Internet service for attendees at the United States Open Tennis Championships in New York, building awareness of the company and serving as its largest public venue installation to date.
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USPS delivers digital mail to marketers through augmented reality
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any advertising brochure.
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University of California boosts engagement using native ads
The University of California has been testing native advertising on its desktop and mobile sites and has seen an increase in click-through rates since abandoning standard display ads.
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Perrier makes China splash with social-media bubble-popping game
Perrier is leveraging China’s popular Weibo social media network to build brand engagement with a mobile bubble-popping game.
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Why a streaming app is not enough for radio
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.
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