Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs
The attitudes and behaviors of millennials that befuddle brands are only more apparent in Generation Z, a study by experiential retail marketing firm Interactions reveals.
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Brioni pops up at Dover Street Market to showcase new attitude
Italian menswear label Brioni is introducing its revamped image through a pop-up at Dover Street Market London.
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Cé La Vi celebrates joie de vivre via $2M, one-off culinary experience in Singapore
In Singapore, $2 million can buy a Rolls-Royce Phantom, a penthouse or in the case of Cé La Vi, a venue atop the Marina Bay Sands Hotel, an experiential dinner for two.
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Top 10 media and publishing efforts of H1
Publishers have uncovered insightful tactics that work to entertain readers while subtly pushing goods or services without obvious force.
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Google brings retailers, users closer with suite of new mobile products
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
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BMW ordered to alter ad claiming High Beam Assist “never dazzles”
German automaker BMW is making slight changes to its High Beam Assist advertisements following a legal ruling.
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Satisfaction rises among luxury travelers, with more opportunities visible
The Ritz-Carlton Hotel Company is the top hotel brand for guest satisfaction, according to J.D. Power’s 20th North America Hotel Guest Satisfaction Index.
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Hermès, Lancôme, Waldorf Astoria and Burberry – Live news
Luxury Daily’s live news from July 13 – Hermès acquires stake in creative director Pierre Hardy’s brand; Lancôme boosts millennial appeal with Angel ambassador; Waldorf Astoria driving experience grants access to Lamborghini supercars; Burberry shows optimism despite challenging climate.
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Experiential retail, Style.com, real estate and Tesla – News briefs
Today in luxury marketing – How to deliver the ultimate in luxury retail experiences, Italian style; What is really going on with Style.com?; In New York, a falling market for trophy homes in the sky; Tesla cuts prices again as sales miss targets.
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Cutting through the noise around location accuracy
With any evolving technology, the cost of early adoption is dealing with a learning curve. One element of location technology which is particularly noisy is the location accuracy of mobile devices. How accurate is location data really? A few hundred feet? A few dozen feet? Four feet?
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