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Gen Y more receptive to mobile marketing than Gen Z: Forrester – Mobile Marketer

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September 6, 2016

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Gen Y more receptive to mobile marketing than Gen Z: Forrester
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
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Nissan’s Diehard Fan app resurfaces with new features following last year’s success
Nissan is introducing this year’s iteration of its Diehard Fan mobile application, which lets users virtually paint their faces in their college football team’s colors, after seeing 500,000 downloads and more than three million photos taken during its first rollout last year.
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BabyCenter delivers Amazon Alexa prowess with first pregnancy skill
Parenting digital resource BabyCenter is rolling out its first My Pregnancy skill for the Amazon Alexa application, allowing expectant parents to leverage the voice-activated technology to count down to their baby’s delivery date and receive medically reviewed child development updates.
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