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Geico adds virtual AI assistant, Kate, to mobile app – Mobile Marketer

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January 10, 2017

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Geico adds virtual AI assistant, Kate, to mobile app
Geico is interpreting the artificial intelligence trend in its own manner with a new virtual assistant mobile application that helps users make decisions and purchases through their mobile device.
Please click here to read the full story on Mobile Marketer

L’Oréal Paris holds diverse omnichannel influencer campaign
The latest in a series of moves undertaken by beauty retailer L’Oréal Paris on the mobile platform is an omnichannel campaign that includes influencers from various strata of celebrity.
Please click here to read the full story on Mobile Marketer

Zulily taps consumers via social for next campaign star
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
Please click here to read the full story on Mobile Marketer

Disney trades selfies for book donations in new campaign
Disney, working with television network ABC, will donate up to one million books as a part of its fifth annual Magic of Storytelling campaign, which is anchored by mobile-optimized and social components including an online sweepstakes.
Please click here to read the full story on Mobile Marketer

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