Geico adds virtual AI assistant, Kate, to mobile app
Geico is interpreting the artificial intelligence trend in its own manner with a new virtual assistant mobile application that helps users make decisions and purchases through their mobile device.
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L’Oréal Paris holds diverse omnichannel influencer campaign
The latest in a series of moves undertaken by beauty retailer L’Oréal Paris on the mobile platform is an omnichannel campaign that includes influencers from various strata of celebrity.
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Zulily taps consumers via social for next campaign star
Online retailer Zulily is bringing its fans into its marketing efforts with a new campaign that puts the focus on the cutest babies submitted to be the face of the brand via social media.
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Disney trades selfies for book donations in new campaign
Disney, working with television network ABC, will donate up to one million books as a part of its fifth annual Magic of Storytelling campaign, which is anchored by mobile-optimized and social components including an online sweepstakes.
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