Wearables set to expand influence of push notifications: Mindshare exec
NEW YORK – A Mindshare executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the rise in popularity of wearables creates an opportunity for marketers to send targeted and informative push notifications that will form loyal users.
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GE exec: Virtual reality play stirs passion about science, tech
NEW YORK – A General Electric executive at Mobile Marketer’s Mobile First Look: Strategy 2015 conference said the conglomerate is leveraging its applications of virtual reality and other mobile technology to get consumers excited about science and technology.
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Great design comes from conflict: Tumblr exec
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 conference Jan. 15.
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Mobile blurs line between data protection and privacy, say legal experts
NEW YORK – Legal and privacy panelists at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that mobile is blurring the line between data protection and privacy, with concern growing about personal data that is not necessarily private and how it is collected or shared.
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