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Gap between mobile use and spend is growing: Forrester – Mobile Marketer

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January 14, 2014

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Gap between mobile use and spend is growing: Forrester
While many media companies and retailers are expected to see more than 50 percent of their traffic coming from mobile devices, most will not be able to shift their priorities and resources to keep pace, according to a new report from Forrester.
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Travel sites leave mobile users in the cold during Polar Vortex 
With the recent streaks of extreme cold weather, mobile travel sites saw an increase in traffic as stranded travelers were forced to figure out their plans via smartphones and tablets.
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Will The New York Times redesign payoff?
The New York Times has finally unveiled its long-awaited revamp of its Web site with a responsive design that includes mobile-geared features that will eventually lead one of the world’s biggest newspapers to offer lower-priced digital subscriptions later this year.
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PGA Tour Caddie app progresses from user acquisition to retargeting
The PGA Tour Caddie mobile application has evolved its strategy beyond acquiring users to retargeting them and triggering repeat visits.
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Mobile Minutes: App monetization, Telecom O2, Vodafone, big data and education
Today in mobile marketing – App monetization to get tougher still, with Gartner predicting 94.5pc of downloads will be free by 2017; UK Telecom O2 drops its mobile wallet after just 18 months; Vodafone in talks with Khaitan for Loop Mobile buyout; D.C. Prep uses Big Data to evaluate tablet-based education apps.
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