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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

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October 22, 2014

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Mobile games captivate brands as real-time optimization opportunities grow
As playing games on mobile becomes a more broadly shared activity, more and more brands are embracing the value of mobile games in engaging consumers.
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Michelin leverages YouTube to teach young drivers about tire safety
A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.
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Universal promotes thriller Ouija with photo competition on PicCollage
American film studio Universal Pictures is integrating its upcoming thriller film Ouija with mobile application PicCollage with a photo collage competition.
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Moms’ mobile-first attitudes to health an unmet need: report
While 19 percent of moms already have a fitness tracker, up 36 percent from 2013, and 80 percent are interested in a device, the majority find the current options for tracking their families health and fitness on their smartphones too time consuming, according to a new report from BabyCenter.
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Montreal Gazette redesign reflects mobile’s role in changing news consumption
The launch of a redesigned Montreal Gazette that features fully differentiated products across print, Web, tablet and smartphone to better engage with consumers on mobile attempts to redefine the way news is produced, presented, consumed and monetized.
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