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Future automotive sales to be driven by digital retail tactics: report – Luxury Daily

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July 31, 2015

Audi City in Berlin

Audi City in Berlin

Chloé speaks to cultural zeitgeist with friendship centered campaign
French fashion house Chloé is celebrating the bonds between female friends in its fall/winter 2015 advertising campaign.
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Digital media key to aiding affluent millennials’ financial needs, says Martini
Despite a stabilized United States economy, many affluent consumers are still financially weary and on average spend more than two months researching a product before making a purchase, according to a new Martini Report.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Hermès continues PR struggle as PETA becomes shareholder
French leather goods house Hermès is still suffering from criticism about the mistreatment of animals with the activist organization PETA determined to take action from within.
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Yves Delorme fetes 170-year heritage through linen road trip
French linen maker Yves Delorme is sharing its passion for textiles with consumers through a summer-long branded road trip through 24 European cities.
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Future automotive sales to be driven by digital retail tactics: report
Multichannel retailing is the future of the automotive industry, with 50 to 60 percent of sales leads expected to come through digital means by 2016, compared to 15 percent in 2014, according to a new report by Frost & Sullivan.
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Vogue’s August edition goes inside fall fashion pre-September book
Luxury brands such as Ralph Lauren and Prada were among advertisers gearing up for the fall fashion unveilings in the August issue of Conde Nast’s Vogue magazine.
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Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
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Four Seasons, Tesla, Luxury Brands Lifestyle and Estée Lauder – Live news
Luxury Daily’s live news from July 30 – Four Seasons expands fitness offerings with helipad yoga; Tesla challenges traditional sales strategies with referral program; Luxury Brands Lifestyle targets affluent consumers with Miami expansion; Estée Lauder joins forces with Opening Ceremony to create gift collection.
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Dior, luxury ovens, watches and Saks Fifth Avenue – News briefs
Today in luxury marketing – Meet the new face of Dior: She’s 14 and her runway walk sparked major controversy; $48,000 ovens? Meet the luxury retailer selling appliances like Apple, Tiffany; How to acquire a luxury watch, 21st century-style; Saks Fifth Avenue to debut shoe-only format.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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How mobile payments will help us become more mobile
Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.
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