Kraft Foods to move 10pc of media budget to mobile
NEW YORK – A senior Kraft Foods executive at the Mobile Marketing Summit: Holiday Focus 2012 confirmed that the company, soon to be renamed Mondelez, will move 10 percent of its media budget to mobile.
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68pc of holiday mobile shoppers browse via optimized sites versus apps: ForeSee exec
NEW YORK – A ForeSee executive at the Mobile Marketing Summit: Holiday Focus 2012 said that marketers must move beyond metrics and find ways to examine the consumer experience on mobile to reshape brand commerce for the holiday season.
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Barnes & Noble exec: Retargeting is biggest mobile advertising method to drive engagement
NEW YORK – A Barnes & Noble executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that the company’s No. 1 mechanism for driving engagement with consumers after they have downloaded an application is retargeting.
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Bloomberg exec: Mobilize, not miniaturize, when designing for mobile
NEW YORK – A Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning things to fit is not a good approach.
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Vibes Media exec: Showroomers are mobile power users
NEW YORK – A Vibes Media executive at the Mobile Marketing Summit said that showrooming is not necessarily bad for retailers if they combat it correctly.
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Location-based mobile ads unique way to target consumers: Millennial Media exec
NEW YORK – Millennial Media’s top executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that location-based marketing is a tactic unique to mobile that allows marketers to understand the shopping habits of consumers and track them in action.
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NBC News Digital exec: Publishers should leverage assets with mobile
NEW YORK – A NBC News Digital executive at the Mobile Marketing Summit: Holiday Focus 2012 said that over the course of four hours, the NBC Politics application jumped from No. 17 to No. 1 in Apple’s App Store through a combination of on-air promotion and paid media.
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HSN’s first-half mobile sales eclipse all of last year
NEW YORK – An HSN executive speaking at the Mobile Marketer Summit: Holiday Focus 2012 conference said that the retailer’s mobile sales during the first half of 2012 were higher than for all of last year.
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Groupon exec claims mobile is one-third of transactions
NEW YORK – A Groupon executive at the Mobile Marketing Summit: Holiday Focus 2012 conference said that mobile plays an integral role for the company with nearly 30 percent of its North American transactions being completed on handsets, up from 25 percent in December.
Please click here to read the entire story on Mobile Commerce Daily