Michael Kors transports fashionistas front row, backstage through all-access digital experience
U.S. apparel and accessories label Michael Kors is bolstering its upcoming New York Fashion Week show by giving consumers complete access through a microsite.
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Leading Hotels shines spotlight on properties via silver screen
Hospitality organization Leading Hotels of the World is shining a spotlight on its properties that have been featured in Hollywood films to celebrate the Academy Awards and the brand’s 85th anniversary this year.
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Location targeting more than doubles performance of mobile ads: report
Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.
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Four Seasons taps New York Fashion Week, Instagram for foot traffic push
Four Seasons Hotel New York is inviting Fashion Week goers to share their footwear choices via an on-site shoe photo booth and follow the action via Instagram and Twitter.
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Apple loses top spot in brand loyalty for smartphones, tablets
Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the No. 1 spot for smartphones and Amazon taking the lead for tablets, according to a new report from Brand Keys.
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Starwood boosts incentives for SPG membership with Delta partnerhip
Starwood Hotels & Resorts is boosting incentives to join its Starwood Preferred Guest membership by offering a partnership with Delta Air Lines to give members additional benefits while traveling.
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Burberry, Daimler AG, CFDA and Watchmakers – News briefs
Today in luxury marketing – Burberry finance chief to step down; Daimler Chief Zetsche vows comeback with 13 new models; CFDA plots potential men’s fashion week; Watchmaker shares hit after China bans ads for expensive gifts.
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Have luxury hotel Web sites lost their way?
As hotel chains spend funds to open new channels for social and mobile, their Web sites are often left to languish and now have become brochureware with a reservation engine slapped on to the menu.
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