Guess who benefited most from Chinese shoppers in 2015?
As they have for the past several years, Chinese tourists – more than 60 million of whom ventured overseas in the first half of the 2015 – sought to avoid higher prices and enjoy better shopping experiences outside of China.
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Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
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Versace confident in Japan’s growing role in luxury retail market
Italian fashion label Versace has returned to Japan after departing the market in 2009.
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Sotheby’s contextualizes auction lots in menswear influencer series
International auctioneer Sotheby’s took consumers “inside online auctions” with supporting content for its “Agents of Style: Gentlemen’s Accessories” lot held Nov. 30.
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Four Seasons reaches new markets with Chinese-language open app
Noting the value of localization, Four Seasons Hotels and Resorts has reconstructed its mobile application to make bookings easier for Chinese guests.
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BMW breaks away from pack with online retail option
German automaker BMW is disrupting automotive retail by taking its online ventures to new heights.
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Why mobile delivery’s growth presents challenges this holiday season
The sheer volume of mobile shopping taking place this holiday season means that retailers must ready themselves for same-day delivery requests, something that has historically been a challenge for brands seeking cost-effective solutions.
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Repossi, DFS Group, Shangri-La and Condé Nast – Live news
Luxury Daily’s live news from Nov. 30 – Repossi to further distribution with help from LVMH; DFS Group leverages crowdsourcing for holiday philanthropy; Shangri-La evokes Chinese tradition in Shanghai Tang-decorated Christmas tree; Condé Nast culls fashion talent in Asia via educational center.
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Ferragamo, Miami, Jean Paul Gaultier and Bugatti – News briefs
Today in luxury marketing – Salvatore Ferragamo honored with post stamp; Riding the Miami wave; Vive la difference! Jean Paul Gaultier reflects on the great French fashion rebels of the 20th century; Bugatti gets more than 100 orders for new Chiron supercar.
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Inviting nominations for the 2015 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Finally, Google invents the mobile browser
I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.
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