Dior highlights newest collection via Versailles-themed video
French apparel label Christian Dior is introducing products from its fall/winter 2012 collection with a new video called “Secret Garden – Versailles” that highlights the brand lifestyle and image.
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Four Seasons pushes bridal expertise via mobile, digital
Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.
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BRIC slowdown could affect second-half 2012 luxury progress
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
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Email favored for Mother’s Day marketing
Many luxury brands are using email for Mother’s Day marketing and driving transactions in numerous ways including free shipping or discounting, invitations to ecommerce and adding sentimental value.
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Lexus positions GS in prime-time product placement
Toyota Corp.’s Lexus positioned the new 2013 GS model in a one-minute scene in the latest episode of broadcast network ABC’s prime-time drama, “Revenge.”
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Zegna, Louboutin, Marc Jacobs and Prada – News briefs
Today in luxury marketing – Ermenegildo Zegna throws silk-themed fete in New York; Christian Louboutin retrospective bows in London; Marc Jacobs: Intelligent design; The Met gift shop’s Schiaparelli and Prada souvenirs sold online.
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Which type of mobile channel should a business develop?
Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.
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