Dunhill shakes up out-of-home through 4D multisensory spectacle
British retailer Alfred Dunhill combined sight, smell, sound and vision in a recreation of famed Trafalgar Square in London that displayed a simulation of all four seasons over the course of one day.
http://www.luxurydaily.com/dunhill-shakes-up-out-of-home-through-4d-multisensory-spectacle/
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Fabergé entices consumers with modern online shopping experience
Russian jeweler Fabergé is polishing its online boutique experience by allowing consumers to shop products from the site for the first time.
http://www.luxurydaily.com/faberge-entices-consumers-with-modern-online-shopping-experience/
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Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing
Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale’s and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show’s success.
http://www.luxurydaily.com/estee-lauder-jaeger-lecoultre-project-mad-men-lifestyle-for-product-push/
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Why video is necessary in email campaigns
As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.
http://www.luxurydaily.com/why-video-is-necessary-in-email-campaigns/
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Lexus uses Wired to push Enform app suite
Toyota Corp.’s Lexus is connecting readers to an online test-drive experience and introducing the latest updates on the Lexus Enform application via Condé Nast’s Wired’s April issue.
http://www.luxurydaily.com/lexus-print-ad-connects-consumers-to-online-test-drive-via-image-technology/
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Four Seasons leverages app for lifestyle push
The Four Seasons Hotel Los Angeles at Beverly Hills introduced a mobile application designed to display the affluent Californian lifestyle that includes content, video and images.
http://www.luxurydaily.com/four-seasons-leverages-app-for-lifestyle-push/
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Privacy laws, Cartier, Land Rover and European stocks – News briefs
Today in luxury marketing – That anti-knockoff legislation probably will not ever get passed; Cartier watches the luxury market; Land Rover, Chery team up in China; Europe’s major markets edge up.
http://www.luxurydaily.com/privacy-laws-cartier-land-rover-and-european-stocks-news-briefs/
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Mobile is a state of mind, not a buzzword
By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.
http://www.luxurydaily.com/mobile-is-a-state-of-mind-not-a-buzzword/
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