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Top 5 brand holiday efforts of 2014
Luxury marketers this holiday season aimed to amuse consumers by creating playful initiatives that led to greater campaigns.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Big-ticket presents need gift wrap too
Around the holiday season many consumers look to give an exceptional gift, but sometimes wrapping paper, especially when gifting cars, yachts and building, does not suffice.
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Luxury hotels bring holiday cheer to guests
Luxury hotels craft activities to welcome guests during the holidays and ensure comfort as they travel.
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Fashion, art uphold alliance in December/January edition of W magazine
Louis Vuitton, Christian Dior and Prada were among the luxury advertisers to align with the December/January theme of art and fashion in Condé Nast-owned W magazine.
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Four Seasons Lanai encourages activity with room key wristband
Four Seasons Resort Lanai in Hawaii is making it hassle-free for guests to explore its range of outdoor activities by rolling out a wearable key entry option for consumers.
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Ferragamo, Dior, Galeries Lafayette and Jaeger-LeCoultre – Live news
Luxury Daily’s live news from Dec. 23 – Ferragamo highlights Hollywood ties with golden state ad campaign; Dior places cruise collection at center of destructive love triangle; Galeries Lafayette hosts shopping slumber party with Airbnb; Jaeger-LeCoultre opens first New York flagship.
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Luxury food, Bulgari, China and NetJets – News briefs
Today in luxury marketing – Food the new frontier for Italian luxury; Bulgari opens flagship in India; 5 top China luxury market predictions for 2015; NetJets caught in China headwinds, optimistic on growth potential.
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Happy Christmas
Luxury Daily will not publish on Wednesday, Dec. 25 in observance of Christmas. We will resume publication on Thursday, Dec. 26.
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Making online and mobile more profitable for the holidays
Fast delivery of high-quality content is essential during the busy holiday season. The simplest way to do this is by giving the consumer quick access to purchase the products that they desire.
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