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Why the scramble for luxury menswear?
At one point taking a backseat to the much-more-hyped women’s apparel, luxury menswear is now the most quickly-rising and lucrative segment of the industry, causing female-centric designers to pay more attention to the other half of the population.
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Four Seasons turns to social media for global spa marketing
In what the company calls “one of the most comprehensive social media programs created for a luxury hotel brand,” The Four Seasons Hotels and Resorts is using Twitter, Facebook, Tumblr and foursquare to market the launch of a global spa initiative.
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BMW takes product placement to the next level with Mission: Impossible campaign
German automaker BMW is centering its end-of-year marketing around its i8 and 6-Series starring roles in the upcoming Mission: Impossible – Ghost Protocol movie due out in December.
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Audi stirs urban planning, mobility discussions with Columbia University partnership
Audi of America is continuing its Audi Urban Future Initiative program by partnering with Columbia University to identify new paradigms of motion, mobility and design in its Experiments in Motion initiative launched last week.
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Four Seasons Hotel Los Angeles at Beverly Hills sees high traffic on in-room iPads
The Four Seasons Hotel Los Angeles at Beverly Hills last week completed the installation of 285 iPads in its guest rooms and suites, which are already proving popular with the hotel’s trendy guests.
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Richemont, Marc Jacobs, Dior and Nordstrom – News briefs
Today in luxury marketing – Richemont forecasts higher annual operating profit on Asia; Marc Jacobs to Dior seen less likely; Nordstrom eyes new format; Rodeo Drive roundup: Luxury stores are coming and going.
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What’s next in mobile authentication?
If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.
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