Bloggers provide unbiased, emotional connection to brands during Fashion Week
Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.
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Does Ralph Lauren PBS sponsorship hint at luxury opportunity in TV?
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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Tiffany picks up in-store traffic via targeted mail campaign
Jeweler Tiffany & Co. is looking to increase traffic to its new store in Manhattan’s SoHo district through a targeted mail campaign with its newest catalog and personalized letter.
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Michael Kors bolsters online presence via collaboration series
Michael Kors is boosting its lifestyle aspect through a new series called Kors Collaborations in which the designer will team up with fellow creative talents such as musicians, artists and photographers.
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Gucci channels consumer creativity in DIY handbag contest
Italian fashion house Gucci is flaunting its Gucci Icon handbags through a do-it-yourself contest that requires consumers to download, construct and design their own paper bag.
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Four Seasons enhances mobile connectivity to attract business travelers
Four Seasons Hotels & Resorts is catering to connected business travelers through a company-wide Wi-Fi access initiative as well as test programs at select properties that include meetings on-the-go, Skype check-in and in-house iPads.
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Burberry, Nordstrom, stocks and Neiman Marcus – News briefs
Today in luxury marketing – Burberry profit warning rocks luxury sector; Nordstrom to open in Canada; Banks push Europe stocks higher in late action; Should Neiman Marcus be worried about luxury shoppers in China?
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Measuring mobile in-app engagement
What constitutes a positive in-app experience? And, more importantly, how do you monetize future mobile engagement opportunities?
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