Exclusive products help bolster timepiece brand mythology
Luxury watchmakers may benefit from releasing exclusive products that elevate the brand’s status among its competitors by highlighting history and expertise.
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Mercedes-Benz taps Google Glass for door-to-door navigation
German automaker Mercedes-Benz is looking to stay ahead of its competitors by fine-tuning a Google Glass door-to-door navigation system that will likely pique the interest of technology enthusiasts.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Anya Hindmarch teases new boutique via Instagram
British accessories brand Anya Hindmarch is taking fans behind the scenes of its recently opened New York boutique by posting images on Instagram that lead up to the grand opening Aug. 22.
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Zegna conveys fragrances’ aroma via detailed digital components
Italian menswear label Ermenegildo Zegna is pushing its Essenze fragrance collection through a video, social media and its Web site to digitally convey to consumers how each fragrances’ aroma.
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Ritz-Carlton Kapalua boosts menu ingredients, wellness offers via garden expansion
The Ritz-Carlton, Kapalua, HI is expanding its onsite garden to increase the amount of fresh produce used in its restaurant menus and to prepare for wellness activities in the fall.
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Jewelry stands out among fashion ads in September W
Louis Vuitton, Chanel and Giorgio Armani continue to push their fall/winter collections while fine jewelry brands compete for attention among the fashion advertisements in the September issue of Condé Nast’s W magazine.
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Four Seasons Bangkok encourages foodies to capture World Gourmet Festival via Instagram contest
Four Seasons Hotel Bangkok and American Express Publishing’s Travel + Leisure Southeast Asia are inviting guests to enter an Instagram contest to relish and document the World Gourmet Festival Sept. 2-8 in Bangkok.
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Burberry, Louis Vuitton, Audi and luxury automakers – News briefs
Today in luxury marketing – Burberry’s new Parisian partnership; Louis Vuitton to open Paris pop-up shop dedicated to travel; The new generation Audi A8; How Ford plans to attack the luxury segment.
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Are apps bigger than the phone? How a paradigm shift is underway
From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.
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