Leveraged buyout of Saks to weigh on future owner’s intentions
If Saks Inc. goes through with the leveraged buyout of its company, the result could either spur international growth of the retailer or hollow out the company depending on the buyer’s intentions.
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Ferragamo stirs up global awareness with history-themed graphic novel
Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.
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Leading Hotels spotlights properties in Italian film project
The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.
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Porsche showcases Carrera history with targeted racing events
Porsche Cars Great Britain is enticing top-tier automobile owners and enthusiasts by showcasing the innovations of its iconic Carrera during the model’s 50th anniversary year.
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Four Seasons’ Beverly Wilshire enhances guest experience via mobile app
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is enhancing the hotel experience through a new mobile application that allows guests to take full control of their stay.
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Architectural Digest’s 43pc ad page increase aided by luxury brands
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
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Chanel, Armani, Tahari and Mercedes – News briefs
Today in luxury marketing – Chanel leads luxury fashion brands on Pinterest: study; Dine at the world’s first Armani café; Fabio Guidetti named Elie Tahari international president; Mercedes dealer review opens home front in luxury war.
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5 tips to creating a better mobile landing page
According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
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