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Fortnum & Mason goes “cross-channel” via Instagram takeover – Luxury Daily

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July 27, 2015

Fortnum & Mason Instagram takeover image

Fortnum & Mason Instagram takeover image

Internet retail key to reaching next generations of luxury consumers: report
Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing.
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Fortnum & Mason goes “cross-channel” via Instagram takeover
British department store Fortnum & Mason headed to the continent with a blogger partnership shared via photo-sharing mobile application Instagram.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Top 10 luxury home furnishings efforts of H1
Home furnishing brands are embracing the possibilities of digital, using online features and social media to provide consumers with actionable inspiration.
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Fairmont features North America in summer F-scapes packages
Fairmont Hotels & Resorts is offering consumers the chance to escape this summer with its F-scapes packages, a collection of unique experiences curated by the brand at properties across North America.
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Marketers size up in-app messaging to retain and monetize customers
Marketers have been slow to embrace in-application messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
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Mercedes-Benz partners with Austrian hotels to target traveling families
German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.
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Top 5 brand moments from last week
Luxury brands proved it takes two, with a number of new launches in partnership with non-profits, technology companies and peers.
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Krug, Madison Avenue, Donna Karan and Gucci – Live news
Luxury Daily’s live news from July 24 – Krug turns the “humble” into sophisticated in potato cook-off; Madison Avenue BID sees luxury retail growth in H1; Donna Karan goes into the haze for Cashmere Mist TV spot; Gucci continues “revolution” with Dover Street Market shops.
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Condé Nast, Greek tourism, LVMH and Mercedes – News briefs
Today in luxury marketing – Condé Nast: More magazine closures ahead?; Crisis-ridden Greece still big draw for luxury tourists; Is Victoria Beckham in play?; In China, Mercedes surges ahead as the luxury brand in demand.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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