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Porsche Design CEO: Brand substantially grew store footprint in eight years – Luxury Daily

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September 19, 2013

Porsche Design

Porsche Design CEO: Brand substantially grew store footprint in eight years
The CEO of Porsche Design at the Luxury Retail Summit: Holiday Focus 2013 outlined the brand’s expansion from seven Porsche Design stores in 2004 to over 122 by 2012 following the acquisition of 65 percent of shares by the German automaker Porsche.
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Lalique exec: Leveraging heritage can rejuvenate brand for younger consumers
A Lalique executive at the Luxury Retail Summit: Holiday Focus 2013 shared the brand’s strategy to attract new, younger consumers through maintaining its relationship with it passionate brand enthusiasts.
Click here to read the entire article on Luxury Daily

Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
Click here to read the entire article on Luxury Daily

Luxury Daily’s Classic Guide to Luxury Marketing
While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.
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Former Bergdorf Goodman CEO: Customer-first approach translates to retail success
A former Bergdorf Goodman executive at the Luxury Retail Summit: Holiday Focus 2013 discussed how the New York-based retailer found its success through its curated collections, knowledgeable sales team and its high standard of customer service.
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Fairmont exec: 48pc of high-end consumers travel four times per year
A Fairmont executive at Luxury Retail Summit: Holiday Focus 2013 said that 48 percent of high-end consumers take four trips per year, and 20 percent travel more than four times per year.
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McLaren Exec: Shifting brand image from racing to global luxury
A McLaren executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the challenges faced by the brand after its relaunch as an automotive brand in 2011.
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Stark Carpet exec: Lesson from the transition from trade-only to retail
A Stark Carpet executive at the Luxury Retail Summit: Holiday Focus 2013 discussed the lessons the company learned while transitioning from trade-only to a retail trade combination.
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Forrester exec: Mobile use exceeds luxury brands’ expectations
NEW YORK – A Forrester Research executive at the Luxury Retail Summit: Holiday Focus 2013 said that although luxury brands may be sluggish to innovate in mobile, marketers that test the medium often see consumers using mobile channels two to three times more than expected.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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