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Ford’s mobile-driven reach beyond sales gains traction – Mobile Marketer

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June 22, 2016

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Ford’s mobile-driven reach beyond sales gains traction
NEW YORK – A Ford executive at Forrester’s CXNYC 2016 discussed how FordPass, the automaker’s digital platform and application, is delivering convenience with a one-stop approach for drivers that has already seen more than 40,000 registrations in just six weeks.
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Mobile is a data treasure trove – not just another touchpoint: Forrester analyst
NEW YORK – A Forrester analyst at the research company’s CXNYC 2016 stressed the importance of avoiding treating mobile as just another channel and instead tapping mobile for its data abilities to meet the needs of consumers while bringing added utility.
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Marriott exec: Transaction-based loyalty programs require deeper understanding of customers
NEW YORK – A Marriott International executive at Forrester’s CXNYC 2016 said that the proliferation of transaction-based rewards programs means that brands must understand members’ triggers and interests in order to connect with them more fully, showcasing another opportunity for mobile’s precision.
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Newspapers, at a crossroads, embrace risk and innovation: PwC
After years of failing to innovate on the digital front, the newspaper industry is now jumping in, with the next few years critical to whether traditional print brands can survive in a new era of decentralized news consumption, according to a recent report from PricewaterhouseCoopers.
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