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Ford revs up mobile storytelling with consumer-facing virtual reality app
Ford is putting its storytelling initiatives in first gear with the rollout of its new virtual reality application, which enables users to access content that showcases the manufacturer’s GT vehicle and brings the exhilarating experience of attending an auto race to mobile.
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T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises
Both T-Mobile and Sprint are promising unlimited data in groundbreaking new rate plans, and while some restrictions are still in place, the moves bring mobile one step closer to delivering the media-rich experiences that publishers, brands and consumers are demanding.
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Long John Silver’s highlights corporate sustainability with snackable mobile videos
Quick-service seafood chain Long John Silver’s is extending its corporate social responsibility outreach to mobile, leveraging several social channels – including Vine, YouTube and Facebook – to showcase mobile videos discussing its focus on sustainability, family and quality.
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US Virgin Islands heats up mobile CTR with trigger-based marketing
The U.S. Virgin Islands’ tourism board leveraged weather data signals to trigger display and social campaigns, resulting in a 22.5 percent increase in the click-through rate on mobile and a 20 percent increase on desktop.
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