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For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift – Mobile Marketer

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January 26, 2015

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For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift
Volkswagen’s and other automakers’ decisions to skip expensive Super Bowl XLIX television ads point to how mobile marketing is seen as a more effective way to micro-target and harvest data from a consumer who is likely to engage with a brand.
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IHeartRadio rocks 60M users by blending live, digital events
IHeartRadio’s surpassing 60 registered users points to how the digital music and live streaming radio service is listening to mobile-empowered users, seamlessly integrating live and digital events to build brand engagement.
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I Love New York app boasts concierge functions, location-based alerts
The Empire State Development’s Division of Tourism is enhancing visitors’ experiences with its free “I Love New York” mobile application, which offers concierge functions and location-based alerts for popular destinations.
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Rue La La dresses up banner ads with personalization, deep linking
Flash sales retailer Rue La La is targeting its user base on publishers’ apps, including USA Today, with a banner ad featuring dynamic product suggestions based on prior searches that are deep-linked to product pages, bringing mobile users directly to the point of sale.
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Dolce Hotels rivals Hyatt with guest-centric SMS platform
Dolce Hotels and Resorts is attempting to compete with other mobile-friendly hotel brands, such as Hyatt and Courtyard Marriott, as it rolls out an SMS messaging platform that sends guests welcome messages, check-in options and booking capabilities via their mobile devices.
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