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Foot Locker sports a speedy omnichannel approach with Deliv

September 17, 2014

foot lockerFoot Locker aims to enhance the user experience on its mobile-optimized Web site by offering same-day deliveries through crowdsourcing service Deliv, which provides low-cost services and step-by-step shipment tracking.

Through this collaboration, Foot Locker is taking steps toward offering the most convenient customer experience possible. Customers will be able to enjoy the option of personalizing their delivery experience, in order to receive shipments when it is most convenient for them.

“Our target customers are large, omnichannel retailers,” said Daphne Carmeli, CEO of Deliv, San Francisco. “These are retailers that have ecommerce and bricks-and-mortar stores that want to offer seamless transactions for their customers, whether it’s via mobile, desktop, by telephone or in-store.”

Delivering success
Foot Locker plans to continue to incorporate Deliv in its other brands, such as Lady Foot Locker, Kids Foot Locker, Champs Sports and Footaction brands.

Retailers such as Foot Locker are embracing Deliv because of how it addresses the concern of price with quicker shipping. When customers reach a checkout page on a brand’s ecommerce site, they can be asked to fork over up to $30 for same or next day delivery.

Deliv aims to eliminate those high prices by offering same-day delivery options for the same price as three-day ground shipping.

Deliv’s crowdsourcing service enables same-day deliveries of consumers’ purchased products via mobile or desktop by drivers located across the country. These drivers pick up orders and deliver products to customers from nearby bricks-and-mortar locations.

Compared to etailers, such as Amazon, who lack these bricks-and-mortar establishments, brands such as Foot Locker can utilize Deliv’s delivery services to better please its customers.

While speed may not be the customer’s top priority, convenience is. Customers want to be able to choose when these shipments will arrive to their destination. Through Deliv, Foot Locker customers can choose a two-hour time frame for their items to be delivered.

Tracking is also important to customers, and Deliv allows for step-by-step tracking of their purchases.

Deliv’s offerings serve even more in the case of Foot Locker, being that the brand maintains 1,300 store locations across the U.S. and Canada.

On-demand delivery
Macy’s will begin piloting same-day delivery this fall in reflection of the growing demand for similar services first introduced by eBay, Amazon and Google.

Deliv will also power Macy’s same-day delivery service. The Deliv collaboration is being realized in cooperating with mall owners such as General Growth Properties, Macerich, Simon and Westfield Corporation (see story).

With the customer experience being in the forefront of these retailers’ business models, Deliv helps to further those goals.

“Retailers are focused on this trend because they are driving the customer experience,” Ms. Carmeli said. “The best customer experience is all about giving speed and flexibility.”

Final Take
Caitlyn Bohannon is an editorial assistant on Mobile Commerce Daily, New York

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