The company rolled out its iPhone application as it saw how smartphone penetration was growing. The app is available for free download in Apple’s App Store.

Food Kingdom is a one-stop-shop for dining guide, online food ordering, table booking, recipe sharing and catering job hunting.

Take out to go
The mobile application is available for British users.

Via the mobile app, users can browse the take out and sit-in restaurants in their area.

Consumers can narrow down their search by distance, popularity, delivery time, minimum order value or special offers.

Additionally, consumers can also search for their favorite cuisine via the app such as British, Indian, Chinese, Thai, Portuguese, Italian, Spanish, American, Pakistani, Kosher, Brazilian, Caribbean and Japanese.

Consumers can order takeout via the app

Users can also view online menus and check reviews and ratings via the app.

According to the company, delivery service is only available in some areas in Britain such as
Battersea, Brent, Camberwell, Camden Town, Croydon, Deptford, Fulham, Greenwich, Harrow, Hayes, Hounslow, Islington, Lambeth, Marylebone, New Cross, Peckham, Purley, Tottenham, Uxbridge, Wandsworth and Wembley.

Consumers can search for nearby restaurants

Rolling out a mobile application such as this is a great way for brands and marketers to keep up with tech-savvy consumers.

Giving users an option, whether it is takeout or booking a table is also an essential function for Food Kingdom.

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York