Cartier, Ferragamo ramp up global marketing through New York Times China
Brands including Cartier, Salvatore Ferragamo and Bloomingdale’s are stepping up their marketing through advertisements on The New York Times China, a new site that was launched yesterday.
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Aston Martin social campaign brings 100pc traffic increase to brand site
British automaker Aston Martin chose digital to market its new Vanquish model and saw a more than 100 percent increase in visitors to its Web site from social media channels among users in Germany, the United States and its home country.
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Unified customer experience integral for brand marketing: Forrester
NEW YORK – Since consumers look at advertising as a connective process rather than device-by-device, brands need to start unifying the customer experience against all channels, according to a speaker at the 2012 Forrester Customer Experience Forum.
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Fontainebleau uses QR codes, Instagram to boost pool party interaction
Fontainebleau Miami Beach is upping the engagement level at its Ultimate Pool Party this weekend through interactive mobile elements including QR codes and Instagram.
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Four Seasons targets couples in month-long program
Four Seasons Resort Maui is offering complimentary experiences for two as well as special pricing on excursions during its September Couples Month program.
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PlaneClear pushes services via Olympics flight, hotel package
Private jet provider PlaneClear is partnering with high-end travel company In The Know Experiences to offer consumers a package for the 2012 London Olympics.
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Luxury stocks and bonds, Nordstrom and Aston Martin – News briefs
Today in luxury marketing – Is it time to cash out of global luxury stocks?; Weighing Nordstrom’s NYC effect; In U.S. funding, even luxury names like cheap prices; Aston Martin celebrates millionth Facebook fan with DB9 1M.
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SMS bridges online and offline worlds
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
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