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Fondation Louis Vuitton spurs ageless interactions via mobile apps – Luxury Daily

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July 16, 2015

Fondation Louis Vuitton's ArchiMoi app

Fondation Louis Vuitton’s ArchiMoi app

Research online, purchase offline trend is defining luxury sales: report
Forty-five percent of luxury purchases are influenced by what the consumer has discovered digitally, according to a report by WBR Digital.
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Cartier premieres watch collection exclusively at DFS
French jeweler Cartier is giving shoppers at T Galleria by DFS exclusive access to its new Clé de Cartier collection.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Viktor & Rolf explores relationship between fashion, art in video
Dutch fashion house Viktor & Rolf is exploring the similarities and differences between fashion and art in a new video produced by Refinery29 and Visionaire.
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Fondation Louis Vuitton spurs ageless interactions via mobile apps
LVMH’s Fondation Louis Vuitton is increasing visitor interaction, regardless of the guest’s age, through two mobile applications.
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John Varvatos brings fashion show back to New York
U.S. menswear label John Varvatos is returning to New York for its spring/summer 2016 fashion show, following eight years of hosting its runway shows in Milan.
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Mercedes-Benz primes viewers with countdown before golf tournament
German automaker Mercedes-Benz is setting the stage for its role as official patron of The Open with a new video to get consumers excited before the big event.
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Are Snapchat, Facebook putting too big a focus on brands?
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
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Richard Mille, Bentley, Poltrona Frau and Maserati – Live news
Luxury Daily’s live news from July 15 – Richard Mille demonstrates timepiece artisanship with Harrods pop-up; Bentley teams with hotel to host British experiences in Paris; Poltrona Frau combats wastefulness with Parsons design competition; Maserati returns to India to capitalize on emerging market.
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Burberry, China, couture and diamonds – News briefs
Today in luxury marketing – Burberry sales growth sapped by Asian shoppers’ shift; European luxury and auto shares in the crosshairs of China concerns; Couture: The big picture; Do you want diamonds with that? Why restaurants and hotels like to serve up bling.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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