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Fleeting micro engagements rise as mobile further crunches time – Mobile Marketer

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March 18, 2016

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Fleeting micro engagements rise as mobile further crunches time
Marketers continue to shrink their mobile engagements in an attempt to capture the attention of users who may be only glancing at their devices, but is five seconds enough to make a lasting impression?
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Wendy’s new mobile microsite parodies fake burgers for viral impact
The Wendy’s Company relies on consumer interest in parodies with a new mobile-optimized site that pokes fun at “Freezy Diskz” frozen patties’ supposed superiority to the chain’s juicy burgers, catering to a smartphone audience with shareable content.
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Honda puts brand’s history in focus with mobile video series
Honda is documenting the rebuilding of its first vehicle to be manufactured in the United States in a mobile video series, hoping to create a deep connection with fans through a love of history.
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Marketers find pot of gold on social media for St. Patrick’s Day
Amazon, Staples and Etsy were just a few of the numerous brands leveraging social media to appeal to followers for yesterday’s St. Patrick’s Day celebration, tying their products into the holiday in creative ways.
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