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Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities – Mobile Marketer

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December 16, 2013

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Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities
With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies.
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40pc of Men’s Health readers click through to a retailer’s Web site
Rodale’s Men’s Health Magazine is continuing its efforts in mobile with new updates to its digital publication that have spurred high click-through rates.
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UPS bets on Kindle Fire to target last-minute shoppers
The United Parcel Service has rolled out a new Kindle Fire application that integrates Facebook and the company’s My Choice program to let consumers track and ship packages.
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Star Trek goes with paid mobile game over freemium model
As the freemium model continues to gain steam, popular brands are increasingly weighing whether to launch paid or free mobile games. For example, a new Star Trek game is priced at $2.99 while the latest from Angry Birds is the popular franchise’s first-ever free offering.
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Mobile Minutes: Battery life, Samsung, kids’ tablets, smartphones
Today in mobile marketing – Why battery life should be the new smartphone battleground; Samsung merges camera and mobile divisions in a bid to differentiate its smartphones; Do your homework before buying tablet for kids; 10 smartphone must-have features.
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