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Fewer marketers plan to use native ads in 2016: report – Mobile Marketer

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January 6, 2016

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Fewer marketers plan to use native ads in 2016: report
There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as they express frustration with the format, according to a report released today by Trusted Media Brands Inc.
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Lifetime, Samsung test potential to streamline Twitter’s earned media opportunities
Lifetime and Samsung Canada made it easier for Twitter users to share promoted content and drive organic conversations as two of the brands involved in early testing of a new conversational ad format that was launched yesterday.
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Subaru buckles in car connectivity with Liberty Mutual Insurance app
Subaru of America is the latest automotive manufacturer making the leap into connected cars, this time leveraging a mobile application from Liberty Mutual Insurance that monitors users’ driving habits and offers helpful tips.
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AccuWeather works in tandem with Android developers to revitalize app
AccuWeather worked closely with Android team members to create an application that is effectively optimized for the multitude of devices built on the mobile operating system.
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