Barneys outlines multiplatform holiday campaign with Baz Luhrmann
Department store chain Barneys New York is tapping director Baz Luhrmann and designer Catherine Martin to dazzle consumers this holiday season.
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Gucci sparks interest in Jackie Bags with Kate Moss campaign
Italian fashion label Gucci is enlisting model Kate Moss to generate interest in the brand’s new Jackie Bags, a collection that gained its name from Jacqueline Kennedy Onassis.
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Luxury Retail Summit 2014 New York Sept. 9: St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, Leading Hotels of the World, Breeders’ Cup, WSJ., Crest and Co.
Registration is open for the second annual Luxury Retail Summit: Holiday Focus 2014 conference Tuesday, Sept. 9, 2014 in New York featuring speakers from St. Regis, Net-A-Porter, MissoniHome, Christie’s Watch Shop, The Leading Hotels of the World, The Breeders’ Cup, Crest and Co., Eleven James, WSJ. magazine, ForbesLife, Bloomberg Pursuits, .Luxury, Style Coalition and leading luxury-focused agencies and market researchers.
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Swarovski creates microsite for fashion designer collaborations
Precision cut-crystal maker Swarovski is using a microsite to celebrate the 150 collaborations it has enacted in the 15 years of Swarovski Collective, a collaboration the brand has created with designers it sees as talented and holding potential.
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Conde? Nast Traveler introduces educational series to ensure travel quality
Conde? Nast Traveler is extending its reach beyond print to ensure that its readers have well-executed vacations through its inaugural Conde? Nast Traveler Institute.
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Ritz-Carlton gradually releases video series to boost Reserve properties
The Ritz-Carlton Hotels is gradually unveiling a social video series piece by piece, a tactic commonly used by fashion brands.
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Bulgari touts Roman heritage with sundial-inspired Lucea timepiece
Italian jeweler Bulgari is examining its connections to Ancient Rome through the new Lucea women’s watch.
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Tag Heuer reinvisions campaign to highlight ambassadors’ achievements
Swiss watchmaker Tag Heuer is revisiting a prior campaign to align the brand with its ambassadors and their achievements in athletics, art and science.
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Ferrari showcases early users of CarPlay system
Italian automaker Ferrari is beginning to roll out its Apple CarPlay system and is giving fans a good sense of how it operates with news of the first equipped owner.
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Bergdorf Goodman, Yoox, Twitter and Ferrari – News briefs
Today in luxury marketing – Tom Ford, Christian Dior accessory shops open at Bergdorf Goodman; How Yoox turned the luxury-goods industry onto digital; Twitter tests mobile commerce with ‘buy’ button; Ferrari chairman likely to step down before year-end -sources.
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Calling for nominations: Luxury Women to Watch 2015
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2015. Nominations accepted through Sept. 23.
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