Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands
Amazon’s favorability among the affluent represents a long-term concern for luxury brands, according to a new report from the Shullman Research Center.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Prada turns SoHo boutique into immersive runway recap
Italian fashion house Prada is temporarily turning its Broadway Epicenter in New York into an artistic exploration of its collections.
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Omega slows planet’s ticking with CSR initiative and feature film
Swiss watchmaker Omega is helping to ensure humans’ time on earth does not run out too soon.
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Valentino explores unisex dressing with perfectly imperfect capsule
Italian apparel and accessories label Valentino is getting back to basics with a gender-neutral line of classic pieces.
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Ferrari extends brand with mobile magazine, artist profiles
Italian automaker Ferrari is finding a new way to stay in consumers’ lives with the launch of the Ferrari Magazine mobile application.
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How social influencers are disrupting mcommerce in industries besides retail
While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.
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Kering, Met Gala, BMW and Look Good Feel Better – Live news
Luxury Daily’s live news from May 2- Kering hires communications executive from Chanel; Met Gala becomes more democratic through social, mass media; BMW touts sustainable i3 models through lifestyle video; Look Good Feel Better hosts inaugural auction with help from luxury players.
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Bottega Veneta, Gucci, Furla and Ferrari – News briefs
Today in luxury marketing – Bottega Veneta goes coed in September to mark anniversaries; Gucci cracks down on netherworld knock-offs; Furla moves closer to IPO after loan pact with Moncler investor; Ferrari nudges up earnings view, Marchionne becomes CEO.
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Circle of advertising life
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
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