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Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily

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May 3, 2016

Still from TOFM GTC4Lusso video

Still from TOFM GTC4Lusso video

Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands
Amazon’s favorability among the affluent represents a long-term concern for luxury brands, according to a new report from the Shullman Research Center.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Click here to read the entire article on Luxury Daily

Prada turns SoHo boutique into immersive runway recap
Italian fashion house Prada is temporarily turning its Broadway Epicenter in New York into an artistic exploration of its collections.
Click here to read the entire article on Luxury Daily

Omega slows planet’s ticking with CSR initiative and feature film
Swiss watchmaker Omega is helping to ensure humans’ time on earth does not run out too soon.
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Valentino explores unisex dressing with perfectly imperfect capsule
Italian apparel and accessories label Valentino is getting back to basics with a gender-neutral line of classic pieces.
Click here to read the entire article on Luxury Daily

Ferrari extends brand with mobile magazine, artist profiles
Italian automaker Ferrari is finding a new way to stay in consumers’ lives with the launch of the Ferrari Magazine mobile application.
Click here to read the entire article on Luxury Daily

How social influencers are disrupting mcommerce in industries besides retail
While the retail sector has perhaps benefited the most from advertising partnerships with social influencers – such as fashion and lifestyle bloggers – mobile-first sales opportunities still abound for marketers in a slew of other industries, including travel, home décor and food and beverage.
Click here to read the entire article on Luxury Daily

Kering, Met Gala, BMW and Look Good Feel Better – Live news
Luxury Daily’s live news from May 2- Kering hires communications executive from Chanel; Met Gala becomes more democratic through social, mass media; BMW touts sustainable i3 models through lifestyle video; Look Good Feel Better hosts inaugural auction with help from luxury players.
Click here to read the entire article on Luxury Daily

Bottega Veneta, Gucci, Furla and Ferrari – News briefs
Today in luxury marketing – Bottega Veneta goes coed in September to mark anniversaries; Gucci cracks down on netherworld knock-offs; Furla moves closer to IPO after loan pact with Moncler investor; Ferrari nudges up earnings view, Marchionne becomes CEO.
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Circle of advertising life
As the dust settles following the ad-blocking frenzy of late last year, we can begin to see the extent of the impact.
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