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Ferrari encourages fans to play games, share content to peek beneath hood – Luxury Daily

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April 4, 2016

Ferrari GTC4Lusso

Ferrari GTC4Lusso

Niche brands and “economies of small” will rule tomorrow’s luxury industry
NEW YORK – The luxury world may be unrecognizable in 10 years, according to a New York University professor speaking at the FACC Luxury Symposium 2016.
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Net-A-Porter solves wardrobe dilemmas with style solutions
Online retailer Net-A-Porter is appealing to consumers struggling with styling conundrums with the launch of a curated edit of fashion items.
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Millennials active luxury buyers, but spending power lies in older generations
While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.
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Louis Vuitton takes on Tokyo as retrospective travels globe
French leather goods maker Louis Vuitton is quite literally packing its bags to take its latest retrospective to Tokyo.
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Sephora boosts augmented reality shopping with real-time facial recognition
LVMH-owned Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
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Ferrari encourages fans to play games, share content to peek beneath hood
Italian automaker Ferrari is tapping into its fanbase’s passion with the launch of an interactive content platform.
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Fairmont and BMW team up to take guests through Canadian Rockies
Canadian chain Fairmont Hotels & Resorts is taking its guests through the Albertan mountains to show off its properties.
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Top 5 brand moments from last week
Luxury marketers embraced virtual reality’s potential for immersive storytelling.
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Hedi Slimane, Marc Jacobs, April Fools’ Day and Barneys – Live news
Luxury Daily’s live news from April 1: Hedi Slimane departs Saint Laurent Paris; Marc Jacobs sends spring sentiments via Daisy messaging; Luxury brands debut mock products for April Fools’ Day trickery; Barneys connects art, fashion in Karlie Kloss-fronted campaign.
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Starwood, pop-up shops, India and Pierre Bergé – News briefs
Today in luxury marketing – Marriott to buy Starwood hotels, after Chinese firm quits pursuit; Pop-up stores thrive in a world of failing retailers; In India, luxury goods tango with customers’ age; Pierre Bergé slams designer “Islamic fashion.”
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Moving from passive to interactive viewership with apps
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
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