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Ferrari creates immersive showroom experience via augmented reality – Luxury Daily

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April 17, 2015

Ferrari's augmented reality app

Ferrari’s augmented reality app

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Saks brings back veteran leaders amid changing retail climate
In the past month, Saks Fifth Avenue has reorganized its leadership structure, sparking industry observers to wonder whether difficulties are afoot.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Kenzo promotes island living with new digital interactive experience
Parisian fashion label Kenzo is taking consumers on an island vacation through the comfort of their own computer screens with the digital Kenzo Island feature on the brand’s Web site.
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Horologists join together to showcase best practices for Madison Avenue Watch Week
The Madison Avenue Business Improvement District is inviting horologists to the largest fine timepiece marketplace in North America for the fifth annual Madison Avenue Watch Week April 20-25.
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Rolls-Royce shifts to narrative storytelling on Instagram
While Rolls-Royce Motor Cars may not directly trigger sales through Instagram, the social platform has become a place for prospective buyers to get ideas for bespoke requests and cultivate their enthusiasm.
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Core interprets New York neighborhoods through illustrations
Real estate brokerage firm Core is taking an artistic approach to marketing New York neighborhoods by releasing illustrations that depict the culture of 12 areas within the city.
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Ferrari creates immersive showroom experience via augmented reality
Ferrari Australasia is changing its consumers’ showroom visits with an augmented reality application that allows immediate customization and an in-depth look at the vehicles.
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Robb Report opens doors to exclusive Kuala Lumpur home in April edition
Ralph Lauren and Stefano Ricci were among the menswear brands to display collections in the “ultimate home” as profiled by Robb Report magazine in its April issue.
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Waldorf Astoria lets autophiles sample rare cars
Waldorf Astoria Hotels & Resorts is giving consumers a chance to bring variety in their lives with the Waldorf Astoria Driving Experiences for guests in North America, Europe and the United Arab Emirates.
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Forrester analyst: Emotional campaigns will bypass ad-blocker in brains
NEW YORK – A Forrester Research analyst at his company’s Forum for Marketing Leaders April 15 said brands need to deliver emotional messages to get past the ad blocker in the human brain, emphasizing mobile video’s power to create campaigns that have consumer relevance.
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Burberry, Nordstrom, Starwood and Trends – Live news
Luxury Daily’s live news from April 16 – Burberry gives consumers front row seat through Periscope; Nordstrom gives back with gift cards; Starwood boosts global upscale portfolio with new collection; Trends brings “global perspective” to Chinese millennials with branded content.
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Energy costs, LVMH, Tiffany and London real estate – News briefs
Today in luxury marketing – Stores that sell luxury get stingy about energy costs; Bernard Arnault’s business lessons; At Tiffany, something new inside the blue box; Labour to burst luxury London property bubble just as 8,000 swanky pads go on sale.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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