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Ferragamo takes off with jet set pre-fall social campaign – Luxury Daily

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August 6, 2015

Image from #FerragamoHollywood campaign

Image from #FerragamoHollywood campaign

Chinese counterfeiting continues to thrive despite resistance
This year a number of luxury brands and retailers have begun to take action against the increasingly important problem of counterfeit goods in China.
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Ferragamo takes off with jet set pre-fall social campaign
Italian fashion house Ferragamo is celebrating its cinematic roots with a social campaign that takes its pre-fall collection on a journey to Hollywood.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Lane Crawford celebrates 165th anniversary with collaborative campaign
Chinese department store chain Lane Crawford is celebrating 165 years in the retail business with a comprehensive campaign that examines the relationship between fashion and art.
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Richard Mille expects large crowds for fall automotive event
Swiss watchmaker Richard Mille is continuing to align its brand with automakers by hosting the Chantilly Arts & Elegance Richard Mille event for the second year in a row.
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62pc of retailers expect zero ROI from holiday mobile alerts: report
While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.
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Ritz-Carlton supports photographic passion through cross-country tour
The Ritz-Carlton is celebrating the art of scenic photography by sponsoring Trey Ratcliff’s photo walk across the United States.
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Neiman Marcus, Buccellati, Selfridges and Lexus – Live news
Luxury Daily’s live news from Aug. 5 – Neiman Marcus reveals plans to go public; Buccellati hires new North American CEO; Selfridges speeds ecommerce with extended click and collect; Lexus tests limits of hoverboard flight with skateboarder film.
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Moschino, Montblanc, Moët Hennessy and BMW – News briefs
Today in luxury marketing – Lawsuit filed against Jeremy Scott; Montblanc CEO cites strength in watches, leather goods; High-end spirits are surging worldwide; Johanna Quandt, widow of BMW savior, dies at 89.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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