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Ferragamo returns with mobile-optimized New York Times app ads – Luxury Daily

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September 26, 2012

Ferragamo ads in the New York Times iPhone app

Ferragamo returns with mobile-optimized New York Times app ads
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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Neiman Marcus hosts contest to find new brand blogger
Department store chain Neiman Marcus launched a contest to find a fashion blogger that embodies the Cusp customer, an effort marketed primarily via social media and the retailer’s online presence.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
Click here to read the entire story on Luxury Daily

Bergdorf shows off fall shoes in anniversary-themed niche catalog
New York department store Bergdorf Goodman is topping off its direct mail efforts for its 111th anniversary with a 56-page fall/winter shoe book that represents the aftermath of a large celebration.
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Armani, Zegna kick off inaugural M magazine for discerning affluent men
Giorgio Armani, Ermenegildo Zegna, Tod’s and Louis Vuitton are just some of the advertisers in Fairchild Fashion Media’s new M magazine that is geared towards an affluent male audience.
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Four Seasons enhances CSR through on-property bars
Four Seasons Hotels and Resorts is letting consumers take the reins for its first companywide Breast Cancer Awareness Month program that gives a percentage of the proceeds of specialty cocktails to local charities.
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Christofle launches new flagship via event, limited-edition products
Silvermaker Christofle is celebrating the launch of its new flagship in New York through event marketing, digital efforts and limited-edition products in the store.
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Louis Vuitton, Mercedes-Benz and consumer confidence – News briefs
Today in luxury marketing – Louis Vuitton risks logo fatigue as Chinese tastes mature; Mercedes-Benz collaborates with British yacht builder on luxury boat; Consumer confidence highest in seven months; How the luxury industry is really performing in the face of crisis.
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Calling for nominations: Luxury Women to Watch 2013
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2013. Nominations accepted through Oct. 12.
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Top 10 most common mistakes in social media
There is a recurring list of misconceptions when using social media in business. These mistakes hinder an organization’s ability to maximize the use of social media while mitigating risk.
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