Graff reinterprets $500M Hair & Jewel composition to target aspirational consumers
British jeweler Graff Diamonds is celebrating the 60th anniversary of its founder in the jewelry business by recreating the “Hair & Jewel” composition piece that catapulted the brand to the forefront of the high-end jewelry sector, a move that is likely to spark the interest of consumers unfamiliar with the brand.
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Top 10 luxury brand social marketers of Q3
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.
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Hermès touts craftsmanship with first flying tourbillon timepiece
French leather goods and scarves maker Hermès is honoring its heritage while highlighting craftsmanship with the creation of its first flying tourbillon timepiece available in a 176-piece reserve.
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Ferragamo mobile ad leverages social film to rejuvenate brand image
Italian footwear label Salvatore Ferragamo is diverging from the commerce-laden norm of mobile advertisements by promoting its new social video series “Walking Stories” through a banner ad found on the New York Times’ mobile Web site.
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Ritz-Carlton Reserve to preserve biodiversity, 70pc acreage of Pearl Island location
The Ritz-Carlton Hotel Company is bringing its Reserve hotel philosophy 45 miles outside of Panama City to Pearl Island, where it will foster sustainable water, energy, waste, and transportation practices and permanently preserve 70 percent of the island’s acreage.
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Coastal cities still dominate luxury real estate sales, but Aspen is rising
Aspen, CO, was the only non-coastal region among the top 20 United States ZIP codes with the most luxury real estate sales from June 2012 to June 2013, according to the latest Coldwell Banker Previews International Luxury Market Report.
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Neiman Marcus, Rolls-Royce, Porsche and luxury sales – News briefs
Today in luxury marketing – Neiman Marcus Group to issue notes; Rolls-Royce sees Asia’s desire for luxury driving growth; Porsche targets 2014 profit increase on Macan, 918 Spyder; Luxury sales exceed $318B.
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How mobile changed bricks-and-mortar shopping – for better or worse
Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.
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