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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

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May 2, 2016

Béatrice Martin for Fendi Eyeshine

Béatrice Martin for Fendi Eyeshine

Daughters steal the show in Mother’s Day promotions
With Mother’s Day fast approaching in the United States, retailers are tapping into nostalgia to reach consumers’ heartstrings and wallets.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Fendi invites consumers to find eyewear match through multisensory exploration
Italian fashion label Fendi is asking consumers to listen with their eyes to discover its latest eyewear collection.
Click here to read the entire article on Luxury Daily

Harvey Nichols fetes British Vogue’s centennial with 100-year-old model
British department store chain Harvey Nichols is gifting British Vogue another piece of history to accompany the publication’s 100th birthday.
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Sephora solidifies presence as trusted beauty source with Wishbone adoption
Sephora is expanding its digital reach to mobile application Wishbone, where users can vote on comparable photo choices, continuing its ubiquitous presence as a beauty content provider, a strategy that cements its place as a top retailer.
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Tag Heuer demonstrates stylish smartwatch applications in GQ film
Swiss watchmaker Tag Heuer is showcasing the capabilities of its Connected timepiece in a fashionable way.
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Ritz-Carlton bakes a cake, shares a smile with charity initiative
The Ritz-Carlton Hotels & Resorts, Asia-Pacific is putting a smile on the faces of those in need.
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Top 5 brand moments from last week
Brands found ways to become a natural part of consumers’ daily lives.
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Kering, Tiffany, Rolls-Royce and Barneys – Live news
Luxury Daily’s live news from April 29 – Kering invests in education through HEC Paris luxury chair; Tiffany takes advantage of Grace Coddington’s “at large” status; Rolls-Royce outfits Wraith with $46K luggage set; Barneys prompts off-price ecommerce with added return feature.
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Prada, duty-free, Etihad Airways and Tag Heuer – News briefs
Today in luxury marketing – PETA invests in Prada to protest ostrich-skin products; South Korea to issue 4 more downtown Seoul duty-free licenses; Fashion gets its first official airline; Tag Heuer befriends blue-haired DJs to recapture lost youth.
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Mobile apps vs. mobile Web: Do you have to choose?
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
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