Fendi flaunts fall handbag line via Rome-set spy flick
Fendi is romanticizing its fall handbag line and Italian roots through an exclusive short film in which its 2Jours bag has a starring role.
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Tod’s exec: Influencer collaborations vital to cross-generational marketing
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference last week said that though millennials are not an immediate source of revenue, the consumer group is a long-term investment for survival in the industry.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Mercedes increases mobile traffic 170pc over one year
Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.
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Mandarin Oriental exec: Treat Twitter as independent social channel
A Mandarin Oriental executive at the Luxury Interactive 2012 conference said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.
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Brands still struggling to harness the power of SoLoMo
There are a myriad of ways to leverage mobile, social and location. However, many marketers jump in without considering the importance of building an integrated and comprehensive campaign.
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LVMH, W magazine, Anya Hindmarch and luxury automakers – News briefs
Today in luxury marketing – Clouds are gathering For LVMH, luxury: Sales increases may be more modest; Lucy Kriz named W publisher; Anya Hindmarch: “Luxury is more about a good story than a label;” Ford’s Fields says luxury automakers pull ahead discounts.
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5 tips for luxury retailers to maximize results online this Christmas
Here are five key tips for luxury brands and retailers to remember when marketing online at Christmas.
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