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Fendi extends product reach with glorified mobile lookbook
LVMH’s Italian fashion house Fendi is extending its product reach to the mobile space with a glorified lookbook, smartphone and tablet-optimized Web site.
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Steuben revives colored glass to progress brand
American glass manufacturer Steuben is refreshing its product line by adding color to its signature pieces for the first time in almost 80 years with the new Luminescence collection available via bricks-and-mortar stores and online.
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Gilt Groupe rings in brides-to-be with bridal email
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
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Harrods presents denim boutique with social media, email push
British department store Harrods has turned to email and social media as a tool to drive sales and to push its new denim boutique with products ranging from $100 to $500.
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Polyvore creates customer-brand interaction with Fashion’s Night Out
Luxury design houses are using fashion community and online retailer Polyvore as a vehicle to sell their products during Fashion’s Night Out in September.
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Jimmy Choo, Saks, Nordstrom and luxury car makers – News briefs
Today in luxury marketing – Jimmy Choo does sneakers, loafers, slippers – for men; Saks nails it, Nordstrom boosts comps 5.1 pc; Luxury car makers on track for record sales after strong quarter.
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How to measure mobile advertising success
What is the importance of post-click tracking and transparent reporting in proving the power of mobile advertising?
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