Fendi chooses social imagery for fragrance push
Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.
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Luxury marketers drive 79pc ad increase in WSJ Magazine
The Wall Street Journal’s WSJ. Magazine saw a 79 percent increase in advertising pages year-over-year in its July/August publication with new luxury advertisers to the issue such as Louis Vuitton, Ralph Lauren, Dolce & Gabbana, Bentley, Dorchester Collection, St. Regis and Trump Hotel Collection.
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Mercedes tries social video with GL car chase
German automaker Mercedes-Benz is pushing the driving dynamics and comfort level of its new GL vehicle in a social video that depicts a spontaneous car chase, but its commercial-like qualities and length could deter viewers.
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In-app ad spend to reach $7B by 2015: study
Fueled by rich media and interactive advertising units, in-application mobile advertising spend is expected to grow quickly, according to a new report from Juniper Research.
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Could native apps disappear as HTML5 apps gain?
As the user experience for part-native, part-Web-based applications continues to improve, marketers and developers are increasingly considering this hybrid solution a viable option for creating cross-platform strategies.
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Louboutin, Porsche, Saks, Nordstrom and luxury travel boom – News briefs
Today in luxury marketing – Christian Louboutin designs a slipper for today’s Cinderella; VW-Porsche merger ends years of wrangles; Sector snap: Saks, Nordstrom buoyed by June sales; Luxury chains ride travel boom, eye new horizons.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Public relations in a mobile world
In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.
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