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Febreze freshens up with Facebook’s carousel ads for mobile
With early results for Facebook’s carousel ads showing 30 to 50 percent lower cost-per-conversion, Procter & Gamble is betting on the interactive ads to drive trial for its latest product innovation – Febreze with Tide Original Scent – by linking to Coupons.com on the last panel.
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Google looks to conquer apps as search business matures
With Google’s second quarter results showing an 11 percent year-over-year drop in the aggregate cost-per-click rate, the company has already started to step up its efforts to grab a bigger role in applications by extending their reach.
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Perry Ellis, Nautica invite all fans to NYFW: Men’s through Periscope
Bloggers and fashion brands such as Perry Ellis and Nautica are taking to live-streaming applications such as Periscope to drive hype surrounding the premiere New York Fashion Week: Men’s, and increase promotion for their respective upcoming spring and summer lines.
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Twitter and Facebook serve different purposes for news consumption: Pew Research
Social media applications are drastically changing consumer behavior in terms of news consumption, but each platform has a different purpose, according to a new report from Pew Research.
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