Louis Vuitton gets inside models’ heads in profile film
French fashion label Louis Vuitton is highlighting the global nature of its recent spring/summer 2017 runway show with help from a handful of international models.
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Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
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FCC broadband privacy proposal draws dissent from marketing trade groups
Advertisers are voicing their concerns about a Federal Communications Commission proposal of rules for Internet service providers, which they say would impact the online user experience.
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Ferragamo readies ready-to-wear ecommerce in shoppable feature
Italian footwear and apparel label Salvatore Ferragamo is responding to consumer demands of immediacy with the launch of an ecommerce ready-to-wear section.
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Jean Paul Gaultier goes inside the bottle in immersive fragrance effort
French fashion label Jean Paul Gaultier is providing a new perspective on the olfactory composition of two of its fragrances through a virtual reality experience.
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Interest in visiting Cuba jumps, with affluent US travelers craving exclusivity
With the United States government’s travel ban to Cuba lifted, the island nation has quickly climbed into the top 15 of desired destinations among affluent American travelers, according to a luxury survey conducted by Travel Leaders Group.
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Porsche enthusiast publication relies on exclusivity, mirroring its subject
Pete Stout, former editor in chief of Porsche Club of America’s print title Porsche Panorama, is developing a new enthusiast publication, and is relying on the magazine’s exclusivity to carry it.
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Dior, Roche Bobois, Cartier and Christopher Kane – Live news
Luxury Daily’s live news from Oct. 11 – Dior Beauty shares colorful history in latest book release; Roche Bobois outfits two suites overlooking New York skyline; Cartier puts twist on traditional muses with cactus-inspired jewelry; Christopher Kane’s development furthered by new CEO hire.
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Arctic cruises, Chanel, Sotheby’s and Jean-Claude Biver – News briefs
Today in luxury marketing – Experts warn luxury Arctic cruises of Titanic-style disaster; The story of Chanel’s petites mains; Blue is the color: Diamond ring could fetch $25M; Jean-Claude Biver exclusive interview: “It’s time again to push forward in China.”
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How to optimize your monthly retargeting budget
Establishing a proper retargeting plan – whether you are on a strict closed budget or an open monthly spend – for advertising activities via real-time bidding is key.
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