Fashion sees ruling in Apple’s favor as potential win for IP, patent protection
Fashion designers are coming to the defense of Apple Inc. as the consumer electronics maker battles Samsung Electronics in the United States Supreme Court over alleged patent infringement.
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Welcome to the new Luxury Daily
Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Chanel, mega-brands dominate resale market as new sectors surge: report
Kering-owned Saint Laurent is the fastest growing brand on the resale market, according to online consignment marketplace The RealReal.
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Prada takes novel approach for fall menswear effort
Italian fashion label Prada is exploring the power of imagination that lies in the pages of a book for its latest menswear campaign.
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Nirav Modi ads explore universal pillars to support jeweler’s international growth
Indian jeweler Nirav Modi is accompanying its growing retail presence with an advertising campaign shot by Peter Lindbergh.
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LVMH delves inside winemaking savoir-faire in experiential hub
French conglomerate Louis Vuitton Moët Hennessy is unveiling the secrets of an exceptional place in a 360-degree experience focusing on its winemaking.
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Peninsula and Remote Lands team to explore contemporary art capitals
Ultra-luxury travel agency Remote Lands and The Peninsula Hotels are teaming up for a venture into Asia’s contemporary art world.
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Lexus parodies entertainment junket in comedic branding initiative
Toyota Corp.’s Lexus is peeking into the world of celebrity correspondents to make an impression on young consumers.
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Connected marketing replaces mobile-first for new trade group
Mobile-first marketing is giving way to the need to address how individuals are increasingly connected across a multitude of devices, requiring a new perspective and practices, according to mCordis.
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LVMH, Gucci, Tom Ford and Marriott – Live news
Luxury Daily’s live news from Aug. 8 – LVMH backs France’s bid for 2024 Olympic and Paralympic Games; Judge dismisses racketeering claims in Gucci’s Alibaba suit; Tom Ford taps Lalique to transform fragrance into objet d’art; Chinese review of Marriott-Starwood merger extended.
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Fashion cafés, magazines, Sotheby’s and Jaguar – News briefs
Today in luxury marketing – How luxury fashion houses are revitalizing Italy’s most historic cafés; Can cost-cutting save fashion magazines?; Amid softening, Sotheby’s posts gain in latest quarter; Jaguar is the hottest car company in America.
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Building engaging and secure mobile apps
The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.
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