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Neiman Marcus exec: Digital helps to develop deeper consumer relationships
MIAMI – Even as more consumers are shopping online, the in-store experience is still at the heart of retail, and luxury retailers need to find ways to bridge the gap between channels, according to panelists at The New York Times Luxury Conference on Dec. 3.
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Philanthropic work changes brand presence in home countries
MIAMI – Philanthropic efforts have been enacted by many brands worldwide, but when it comes to efforts in Italy, the home country of many luxury houses, internal philanthropic works are sparse, according to an executive from Tod’s at The New York Times International Luxury Conference Dec. 3.
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Accumulation of experiences will change lives: Four Seasons exec
MIAMI – Engaging a consumer requires luxury brands to create unforgettable experiences in an authentic and empowering manner, according to executives from Four Seasons and Bang & Olufsen at The New York Times International Luxury Conference Dec. 3.
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Fondazione Prada sets up permanent compound in Milan
MIAMI – Fondazione Prada, the apparel house’s organization dedicated to the arts, is expanding its influence with a new permanent space in Milan, said an executive from the foundation at The New York Times International Luxury Conference on Dec. 3.
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Fashion has something to teach us: Intel exec
MIAMI – Despite digital watches being around for multiple decades, traditional watches are still dominant, requiring a mix of the two for wearables to be successful, said an executive from Intel at The New York Times International Luxury Conference Dec. 3.
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Simplistic approaches can lead to glamour, mystery, desire
MIAMI – Fantasy and romance are disintegrating in modern society with the presence of social media, but maintaining a level of intrigue is vital for luxury brands, according to panelists at The New York Times International Luxury Conference Dec. 3.
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Fairmont, Harrods, Hublot and Maison Martin Margiela – Live news
Luxury Daily’s live news from Dec. 3 – Fairmont introduces farm-to-cup brews to appeal to coffee lovers; Harrods opens winter shop dedicated to sought-after truffles; Hublot touts craftsmanship by incorporating tobacco leaves into watch dial; Maison Martin Margiela touts jewelry range with dedicated Web site.
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Luxottica, Ferrari, One57 condos and the luxury ecosystem – News briefs
Today in luxury marketing – Luxottica signs Intel deal for wearable tech; Ferrari unveils new hybrid prototype for test clients; New York’s One57 sells one condo in quarter as luxury slows; Fashioning a new kind of luxury ecosystem.
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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5 tips for personalized mobile messaging that breaks through holiday noise
Knowing customer preferences using mobile data can provide the fodder for mobile campaigns that are as personalized as the holiday lists that shoppers have stored on their smartphones and tablets.
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