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Fashion brands, consumers turn to visual social platforms for organic reach: report – Luxury Daily

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May 27, 2015

Michael Kors campaign image for Duracell Powermat kit

Michael Kors campaign image for Duracell Powermat kit

Fashion brands turn to visual social platforms for organic reach: report
While Twitter performs well for fashion brands, with generally high follower counts, the platform has now fallen behind Instagram in adoption rates within the sector as well as usage among U.S. adults, according to a new report by L2.
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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
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Year-round gifting strategy essential for retailers’ bottom lines: report
Due to changes in consumer behavior, retailers can no longer wait for holiday shopping in the fourth quarter to turn a profit, according to a new report by Unity Marketing.
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Documentary indicts fashion industry, points to a way forward
The documentary “True Cost” deftly combines first-hand accounts and broad supply chain analysis to expose a fashion industry gone awry.
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Valentino paints picture of nature’s evolving charm through artist collaboration
Italian fashion house Valentino is weaving a mystical backstory for items from its pre-fall 2015 collection with an enchanted storybook-inspired video.
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Luxify links Chinese consumers to US real estate with aerial, 3D views
Hong Kong-based luxury goods marketplace Luxify is looking to capitalize on the growing demand from Chinese consumers in the real estate market on the West Coast of the United States through augmented reality.
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Luxury hotels use summer initiatives to market less traditional locations
With Memorial Day marking the unofficial start of summer in the United States, luxury hotel brands are beginning to introduce summer initiatives at locations around the country, targeting guests looking for fun and exciting getaways.
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BMW celebrates 40 years of Art Car collaborations with worldwide exhibitions
German automaker BMW is celebrating 40 years of its renowned Art Car collection by displaying a number of the unique cars designed by famous artists at various locations around the world, including Hong Kong, Paris and Lake Como, Italy.
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Branded content instills trust, sense of self and wider world for affluent readers
Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.
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LVMH, Fortnum & Mason, Bang & Olufsen and Nordstrom – Live news
Luxury Daily’s live news from May 26: LVMH to acquire LeParisien, Aujourd’hui en France; Fortnum & Mason adds the finishing touches; Bang & Olufsen Australasia acquired by LK Boutique; Nordstrom pairs with TD Bank for store credit cards.
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Automobiles, euro, Michael Kors and Houston – News briefs
Today in luxury marketing: Luxury cars have become terribly common, potentially expensive; Euro weakness upsets luxury brand pricing; What to expect when Michael Kors reports earnings tomorrow; Houston retailers hit by area flooding.
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Why conventional polling does not work. Hint: mobile
Many firms still solely rely on landlines to gather responses, partly due to regulations around robo calling mobile phones. Unfortunately, just supplementing the existing landline data with live calling to mobile phones is not a lasting, or even appropriate, solution.
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